IL DMS: UN NUOVO APPOCCIO AL TURISMO DI REGGIO CALABRIA

Abstract

Given the complex nature of cities, it is argued that the promotion of tourist destinations requires an integrated management approach based on governance principles and strategic vision of competitiveness. Despite the importance of DMS on the competitiveness of small and medium tourism enterprises (SMTEs), SMTEs’ representation in DMS is low and problematic. The discussion in the article centers on local challenges, a review of the literature, and an assessment of emerging trends, needs, and opportunities for Reggio Calabria Tourism. The emergence of destination management systems (DMSs) as "info-structures" enables destinations to disseminate comprehensive information about resources and services of destinations and local tourism products as well as to facilitate the planning, management, and marketing of regions as tourism entities or brands. This research provides a suggestion to create a local Destination Management Systems (DMS) to provide benefits to both consumer and the tourism industry in the Reggio Calabria metropolitan city. This article explores success criteria for DMSs. It analyzes the needs and wants of stakeholders and thus provides guidance for the development and assessment of DMSs.