LA PARTECIPAZIONE DEI MILLENNIALS ALL’AGRICOLTURA URBANA: UN’ANALISI EMPIRICA

Abstract

Emerging global trends in urbanization and population growth put at risk the sustainability and resilience of current food production and consumption models. Growing urbanization of rural people reduces the availability of agricultural workforce, while demand for food is increasing. For these reasons, a revision of food production strategies and policies is necessary to guarantee food security. Under this perspective, a growing number of municipalities are adopting urban agriculture and urban gardening as means to increase food production in the city and provide ecosystem services. Our study applies the Theory of Planned Behavior to analyze the attitude of younger Millennials towards urban farming. According to the results, social pressure is the primary catalyst for deciding to undertake urban agriculture and self-production of food. The integration of these evidences in urban food policies is discussed in the conclusion.