SOGLIE MONETARIE PER LA VENDITA PUBBLICA DI SPAZI PUBBLICITARI NEL CONTRATTO DI SPONSORIZZAZIONE CULTURALE

Abstract

In private sponsorships to support the recovery and restoration of public architectural heritage, the public administration often lacks market references due to an equal negotiation of the economic agreement with private entrepreneur. In particular, there are no widespread references that give the orders of magnitude of the tariffs to be applied for the exhibition spaces (posters, screens, stands, etc.) to be granted to investors. The present study, starting from concrete experiences in Italy, proposes a model for measuring the determinant variables on the formation of concession prices, applying it to real situations in the city of Salerno.