SOGLIE MONETARIE PER LA VENDITA PUBBLICA DI SPAZI PUBBLICITARI NEL CONTRATTO DI SPONSORIZZAZIONE CULTURALE

Luigi Dolores, Maria Macchiaroli, Gianluigi De Mare

Abstract


In private sponsorships to support the recovery and restoration of public architectural heritage, the public administration often lacks market references due to an equal negotiation of the economic agreement with private entrepreneur. In particular, there are no widespread references that give the orders of magnitude of the tariffs to be applied for the exhibition spaces (posters, screens, stands, etc.) to be granted to investors. The present study, starting from concrete experiences in Italy, proposes a model for measuring the determinant variables on the formation of concession prices, applying it to real situations in the city of Salerno.


Keywords


Public Sponsorship, Advertising Fees, Redevelopment of Public Assets.

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Copyright (c) 2019 Luigi Dolores, Maria Macchiaroli, Gianluigi De Mare

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 ISSN Online 2421-3187

This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0)